How to Market your Gigs on Pinterest

pinterestscreenshot

So before I start, what is Pinterest?

Pinterest is a pinboard-style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections or ‘like’ photos. Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting” via a global platform of inspiration and idea sharing.

With that out of the way, how can Pinterest help your Fiverr gig?

In terms of Fiverr, Pinterest can be used as an online portfolio. Pin your gigs, videos, images and other deliverables applicable. Having an online portfolio is common, however, Pinterest takes it to a new level.

Bringing a portfolio onto the Pinterest platform will allow you to tap into free traffic, create a social media presence (something Google now applauds) and expand your methods of marketing.

Sounds good, how do I start?

You start by creating a Pinterest account, and Fiverr specific board. From there onwards, you will upload and pin your content. I recommend creating one board for a portfolio of your deliverables (with each item within that board linking to your Fiverr gigs respectively) and one board to market your gigs (products) – a product board will allow you to pin your gigs, attached with a visible call to action price.

These boards will then not only share your work, but your “products” as well.

pinexample

How can I make sure my boards are seen/re-pinned?

By having two boards (one for products and one for your portfolio), you can instantly broaden your prospects by listing within 2 main categories. From this point, you will then set about creating a presence on the Pinterest platform yourself.

Be sure to pin frequently, re-pin others and keep active (there is no need to go overboard). You may even consider creating boards specifically to re-pin others and draw attention. Whilst these new boards will not directly escalate your Fiverr boards, they will bring traffic to your profile (and your Fiverr boards in turn).

Top Tips for Pinterest

#1. When creating your Pinterest account, be sure to use the same username as your Fiverr account. These pages will then show together in a Google search (great for cross marketing)

#2. When looking to re-pin others, it is best to target viral or similar content (or both).

#3. Use relevant labels for your pins.

#4. Write a text message/description for your pin.

#5. Keep your descriptions between 200-300 characters – these are the most commonly shared.

#6. Add a watermarked logo or name to your images.

#7. Ask people to pin your images.

Do you have further advise, or any questions? Leave them below in the comments.

Twistedweb123, aka Adam, is an online freelancer, owner of Twisted Web Solutions and long term Fiverr user; Programmer, Designer, Father and proud turtle owner

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4 comments to How to Market your Gigs on Pinterest

  • FiverrPhil  says:

    I just got started on Pinterest. The site looks really cool, but I was looking on how to Market my gigs. Super useful Article! Thanks
    -FiverrPhil

    • yourfiverr  says:

      Thanks Phil! If you need any follow up advice, feel free to drop me another comment

  • Joann  says:

    Great article! I will use your Fiverr marketing ideas for Pintrest.
    Thanks

  • Johny Tang  says:

    Yes,

    It is true that Pinterest is an amazing way to drive traffic. Not only to your gigs but to anything! It’s one hell of a growing everyday social network. It has grown faster than facebook. But the key to drive traffic is to have boards with multiple followers. Every board relate to a niche. If you want to check it out, on fiverr, I am offering invites to contribute in pinterest boards that in total will give you more than 200K+ followers :

    http://fiverr.com/marketersoffers/make-you-a-contributor-to-different-boards-on-pinterest-providing-you-total-of-200k-unique-pinterest-followers–3

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